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Groom Creative

Marketing strategy and design for the multifamily and non-profit industries

  • Branding & Marketing
  • Print & Packaging
  • Illustration
  • About
  • On Design

The Logan at 51st

Angular modern architecture connected by green spaces, artists lofts, and a vibrant downtown center informed this sleek and funky brand for an upscale Oakland, CA apartment community.

This brand utilizes “hand-stitched” embroidered patterning and iconography, paired with a bold color palette to connect to the diverse modern artists and art found throughout the community.

Western Spirit: Scottsdale's Museum of the West Branding

Corporate letterhead and collateral  for the newest museum in Scottsdale, focusing on Western art and culture.  This brand utilizes the colors of the desert and celebrate’s natural beauty.

Architectural photo by Bill Timmerman.

Harmony 3900

837 Harvard

This refined but witty brand was created for an upscale apartment community in Koreatown, LA. The classic monogram utilizes a “Ha” Korean alphabet icon, mixing luxe hotel iconography with a nod to this diverse, artistic neighborhood.

All collateral headlines are paired with short Korean phrases, supporting our message with beautiful illustrative typography.

Over the Edge Exhibit Branding

A hand-drawn logo was illustrated based on Fred Harvey’s memorable signature.  Advertising, cafe menu’s, and digital assets were all created to brand this exhibit and create a cohesive experience throughout the museum. 

Modern Classics Advertising

To promote the Heard Museum Shop,  I art-directed sets of photography to use in advertisements for 2015 - 2016. The first set is Frida Kahlo themed, and was used in conjunction with an exhibit featuring Frida Kahlo in the fall of 2015.

Model Photography by Craig Smith.

The shots featuring turquoise jewelry and a yellow dress were used for spring 2016.

Neurtex Brain Research Institute

The Neurtex Brain Research Institute performs research on how emotion, memory and decisions are represented by the activity of single neurons in the human brain. 

Branding, corporate stationery and an animated GIF for this innovative institution were created based on the idea of a neuron and diode communicating via micro-wire to one another. 

Western Spirit: Scottsdale's Museum of the West Advertising

Advertising for Western Spirit: Scottsdale’s Museum of the West. Advertising mediums include print ads, large-scale digital airport signage, and web banners.

Rainbow Bliss Botanicals Branding & Packaging

An herbal botanicals company based in Tempe, Arizona. Rainbow Bliss Botanicals utilizes respectfully wild-crafted, homegrown, or certified organic herbs to create tinctures, teas, and body-care products.

A secondary branding palette was created to support a myco-botanicals line of products, incorporating mushrooms and fungi.

World Championship Hoop Dance Contest Advertising

2016 branding, advertising and Heard Museum membership collateral. Clean stripes and bold colors show off the dynamic motion and excitement of hoop dancing.

As a preview for 2017’s Hoop Dance Contest, I art-directed a Holiday e-blast video to send to all members. The positive discussion of this video between our museum members and social media later helped build up early excitement for the event. 

Video Production: Digital Preserve

Ironwood Apartments

Storrs Law Firm Branding

Storrs Law Firm, PLLC, was recently opened by Zachary Storrs, Esq. His branding uses modern angular illustration with classic fonts and colors, to create a brand that’s classic, but not staid.

A folder was created to hand out to Mr. Storrs clients so that they could easily keep all their legal documents together. 

The Logan at 51st

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Western Spirit: Scottsdale's Museum of the West Branding

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Harmony 3900

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Ironwood_Logo Intro_Branding.jpg

837 Harvard

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Over the Edge Exhibit Branding

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Modern Classics Advertising

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Neurtex Brain Research Institute

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Neurtex_Logo Intro_Branding.jpg

Western Spirit: Scottsdale's Museum of the West Advertising

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Rainbow Bliss Botanicals Branding & Packaging

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World Championship Hoop Dance Contest Advertising

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Ironwood Apartments

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Ironwood_Logo Intro_Branding.jpg

Storrs Law Firm Branding

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Copyright Groom Creative 2019